Running the family-owned enterprise that makes Tabasco Sauce remains a challenge, even after nearly 150 years of using the tried-and-true ingredients and processes that have made the iconic brand the No. 1 hot sauce in the world.
The challenges include coming up with innovative strategies to promote the Louisiana-made sauce and other Tabasco products in today’s market, said Tony Simmons, president and CEO of McIlhenny Company and a descendent of company founder Edmund McIlhenny.
Simmons spoke about the McIlhenny Company for over an hour to members of the nine-parish economic development agency, One Acadiana. He was the first guest speaker for One Acadiana’s “Lessons from the Corner Office” series this summer.