'Shop Where Your Heart Is' to support Lafayette

Do you want to strengthen the local economy? Support local jobs? Embrace the uniqueness of our community? 

Those are among the goals of The Daily Advertiser's "Shop Where Your Heart Is" campaign, launching today. At its heart, the campaign supports and celebrates local businesses in a variety of ways.

"One of the things that make Acadiana special is our locally owned businesses. And now, more than ever, we need to rally around our them," said Daily Advertiser President Judi Terzotis.

"Economic headwinds continue to be stiff and where you spend your money counts.  It not only helps our local businesses, you can help strengthen our local economy. For every $100 spent at a locally owned business, $48 stays in the community," Terzotis said.

The Daily Advertiser’s “Shop Where Your Heart Is” campaign urges local residents to think before they shop online or out of town. Your dollars spent locally can help our business community thrive.

“As they have for the past year, we are pleased that One Acadiana and Lafayette Economic Development Authority (LEDA) have partnered with us in support of our local businesses throughout Acadiana”  said Kevin Hall, vice president of sales for The Daily Advertiser.  “Each of us, whether we are buying Christmas gifts or our next car, can make a difference when we choose to spend our money locally."

"As the holiday shopping season approaches, it is vital that we shop local," said Gregg Gothreaux, LEDA president and CEO. "Shopping in local brick and mortar stores keeps more money in the community than shopping with many national online retailers.

"Retail and hospitality businesses provide jobs for more 49,000 people in the Lafayette Metropolitan Statistical Area. Shopping local is vital to ensure locally-owned and operated businesses remain open, providing much-needed jobs. Shopping local is good for retailers, their employees, and our community," Gothreaux said."

"“At One Acadiana we know that when you shop local you are keeping money in our economy, you are supporting local jobs, and you are celebrating the uniqueness of our culture and community,” said Jim Bourgeois, Interim President & CEO of One Acadiana.

“That is why we are proud to support the “Shop Where Your Heart Is” campaign and encourage all of Acadiana to patron our local businesses," Bourgeois said.

What happens when you shop locally?

  • You nurture community. Local business owners know you, and you know them. Studies have shown that local businesses donate to community causes at more than twice the rate of chains.
  • You embrace what makes our community unique. You wouldn’t want your house to look like everyone else’s in the U.S. So why would you want your community to look that way?
  • You conserve your tax dollars. Shopping in a local business district means less infrastructure, less maintenance, and more money available to beautify your community. Also, spending locally instead of online ensures that your sales taxes are reinvested where they belong — in our community.
  • You create local jobs. Local businesses are better at creating higher-paying jobs for your neighbors. When you shop locally, you help create jobs for teachers, firemen, police officers, and many other essential professions.
  • You take advantage of local expertise. You are their friends and neighbors, and locally owned businesses have a vested interest in knowing how to serve you. They’re passionate about what they do. Why not take advantage of it?
  • You invest in entrepreneurship. Creativity and entrepreneurship are what the American economy is founded upon. Nurturing local business ensures a strong community.
  • You help the environment. Buying from a locally owned business conserves energy and resources in the form of less fuel for transportation and less packaging.
  • You create more choice. Locally owned businesses pick the items and products they sell based on what they know you like and want. Local businesses carry a wider array of unique products because they buy for their own individual markets.
  • You make our community a destination. The more interesting and unique your community is, the more we will attract new neighbors, visitors and guests.

The team at The Advertiser is supporting the initiative with a full-scale multi-media campaign including print ads, digital advertising and social media. We are also providing window clings and stickers that local businesses can hang, reminding their customers to support local small businesses.

Look for these signs as you shop between Oct. 29 and Nov. 12 to be entered to win one of ten $250 gift cards to a participating local merchant.

We hope "Shop Where Your Heart Is" will drive traffic to our trusted local merchants and that Acadiana residents will think local first when they are in need of goods and services.

For more information about the campaign or to get Shop Where Your Heart Is buttons and stickers, call The Daily Advertiser at (337) 289-6346 or email

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